Nashville-based Savvy Media Solutions was founded by Mandy Parsons in 2004. With more than 12 years experience in media and marketing, Mandy has created numerous innovative promotional campaigns for some of the most recognizable artists and brands in Christian music, including Mark Schultz, David Crowder Band, newsboys, Matthew West and “Passion.” Her use of sound strategic marketing techniques combined with her inherent promotional intuition have made Savvy Media Solutions the go-to firm for both established and emerging artists.

Prior to establishing Savvy Media Solutions, Mandy served as publicity manager for Provident Label Group’s Essential Records, where she shepherded marketing resources for such highly regarded artists as Andrew Peterson, Bebo Norman, Caedmon’s Call and FFH. As a public relations professional at Pamplin Records, Mandy gained national attention for her clients Natalie Grant and Katy Hudson (now known as Katy Perry). Mandy began her public relations career with Nashville’s prestigious SpinCycle Public Relations firm, handling tour press for superstar Amy Grant and facilitating the debut album campaign for Gold-selling boy band Plus One. With her savvy strategic planning process, Mandy’s highly-effective PR programs have earned major kudos from industry insiders, clients and journalists.

Before launching her career in public relations, Mandy studied communications at Greenville, South Carolina’s Furman University where she graduated Magna Cum Laude and Phi Beta Kappa.